Concentration in Management

Effective product management strategies are essential to any organization. Specific areas of study include new product development, generating new product ideas, market entry strategies, diffusion, market adopters and managing product life cycles. Application of relevant tools and analysis methods for product decision making are emphasized. Attention is given to both physical productions and services.

This course is designed to review new and relevant marketing and brand management strategies across several industry sectors. Recent trends are identified which impact value propositions, market positioning, consumer behaviors, brand strategies, customer relationship management, ethical behaviors and distribution networks. Lessons learned from today's market leaders are examined through case applications and company projects.

In this course, students will examine financial accounting terminology and concepts, Generally Accepted Accounting Principles (GAAP), and financial statement analysis for decision-making. Emphasis will focus on recognizing the components and interrelationships between the balance sheet, income statement, and cash flow statement and applying financial analysis tools such as common size statements, ratios, and trend analysis. Accounting and financialstatement manipulation,fraud detection, and deterrence measures are additional course topics.

This course provides an overview of financial terminology, concepts, and decision-making models and tools. Topics include: time value of money principles, risk and return relationships, budgeting decisions, managing working capital, pro-forma financial statements, breakeven analysis, sensitivity analysis, and other financial decision-making concepts. Application of the financial tools for investment decisions will be made in consideration of the Triple Bottom Line framework of profit, people, and planet.