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Marketing internship prepares alumna for a career
Raelyn Althoff describes benefits of studying business at Huntington University, a Christian college.

“You always hear about marketing being the make-it or break-it industry, but the professors showed how creative it can be, and the professors really bring that to life.”

She recognized all the signs: chronic yawning, a sudden desire to wear sweatpants to class and a new love for the month of May. Senioritis had surely set in for Raelyn Althoff.

She knew her symptoms would clear up after graduation, but she needed a quicker road to recovery.

Her solution was an internship.

Raelyn came to Huntington University seeking a Christian education. She never expected that she would also find a passion for marketing.

“The more classes I took the more I became interested in marketing,” said Raelyn, a 2010 graduate with a degree in business management with minors in marketing and accounting.

Early in her senior year with the help of the Enterprise Resource Center, Raelyn became connected with Shuttleworth Inc. in Huntington, Ind., a leading international supplier of gentle-handling, accumulating conveyor systems. She became a well-respected employee, and progressively earned more favor – and a longer career – at the company.

“Working here, it’s been fun,” she said. “I’ve been able to brainstorm for products and see them through.”

As an intern at Shuttleworth, Raelyn worked to create public relations announcements, e-mail campaigns, organize literature for tradeshows and develop direct-mail pieces for national and international products.

“I’m able to think of creative ways to benefit the customers and ways to benefit the company,” she said.

After graduation, her hard work paid off when she was offered a full-time position at the company as a marketing research specialist. But Raelyn hadn’t always been sure about her future career. When she entered Huntington, business had been the general plan, but marketing hadn’t really been considered – that was until her professors sparked an interest in her.

“You always hear about marketing being the make-it or break-it industry, but the professors showed how creative it can be, and the professors really bring that to life,” she said.

At Huntington, the professors bring a wealth of knowledge to the classroom. Together, Jim O’Donnell, Luke J. Peters Professor of Business and executive-in-residence, and David McEowen, associate professor of business, have more than 50 years of marketing experience at companies such as Fidelity Investments, Dreyfus and Fuji USA.

And with the launch of the marketing program in fall 2010, even more resources have become available to students.

“Marketing is one of the foundational building blocks of any successful business,” O’Donnell said. “At Huntington, we offer a wonderful combination of both theory and practice from people who have been out in the trenches of marketing.”

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